Esstart was founded by Chetanprakash “CP” Heda who believes that technology has the power to bring people together, especially at large gatherings and corporate events. Instant Spotlight, Esstart’s first audience engagement platform was developed to bring people together in situations where there are often small clicks within the whole group. His products serve as a unifier– they’re designed to break down the barriers and bring people together in a fun and exciting way. These products can actively engage an entire group and help them become one.
Before launching Esstart, CP as his friends call him, spent a decade leading critical technology systems for World Wrestling Entertainment (WWE). He also has experience as a Bollywood music DJ and live event photographer.